Author: Marina Felix
Publication: Business of Home
Date: November 2020

Why this former fashion exec is hand-delivering plants to designers

The fashion industry may seem like an unlikely place to develop a passion for plants, but so it was for Anthony Watts. He has held editorial roles at Elle and Details, along with executive positions at brands like Saint Laurent, Burberry, and gourmet New York grocer Dean & DeLuca. Through those experiences, his interest in plants grew as part of his involvement in brand development and event planning. “I've always worked in the image management profession,” Watts tells Business of Home. “As someone who was responsible for setting the tone and designing events, the bulk of my budget always went to not just flowers, but foliage. It was the most effective way to make a huge impact and take someone's breath away as soon as they entered a space.” READ MORE